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Top 10 Do's and Don'ts of A/B-Testing Your #Email Marketing Campaigns via...
Email Marketing - There is no better way to determine the impact of a design, copy, or scheduling change on your email campaigns. But A/B testing can seem overwhelming to take on. These ...Justin...
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Running an #Email A/B Test? How to Determine Your Sample Size & Testing Time...
Need to figure out the sample you need for an email A/B test or how long to run it for? This post will show you how. Do you remember your first A/B test on email? I do. (Nerdy, I know.) I felt...
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9 Essential #Email Inbox Filters for Marketers #EmailMarketing #HCMKTG #HIT100
Looking to make your inbox a little more efficient? Follow these 9 filtering tips to turn your inbox into gold.Justin Hipps, MBA's insight:"Tragically, if you're like me, we live in a world where your...
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8 Big Tests You Should Run in Your #Email Marketing Program #EmailMarketing...
Sometimes the big changes are the ones that make the most difference. Here are significant adjustments you can make to your email campaigns to drive results.Justin Hipps, MBA's insight:"What’s the...
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45 Words To Avoid In Your #Email #Marketing Subject Lines #EmailTips #HIT100...
Hi [insert name] welcome to our awesomely helpful blog post! ☺Justin Hipps, MBA's insight:"Hi [insert name] welcome to our awesomely helpful blog post! ☺There’s an art to writing a good email subject...
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Science of #EmailMarketing 2014 Report via the pros at @Hubspot #Email #Hcmktg
New from HubSpot and Litmus: The Science of Email Marketing 2014 Report. Based on big data, this report breaks down macro trends in consumer attitudes, consumption behavior, and effectiveness of...
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A Designer’s Guide to #Email Analytics | via the team at @LitmusApp - Great...
Justin Hipps, MBA's insight:"As an email designer we don’t have to tell you how important it is to get your design just right. Whether you’re responsible for the entire campaign or just focusing on the...
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Why in the (Digital) World Would We Need Another #Email Service Provider?...
"A great deal of innovation has happened in our humble and quietly thriving industry, especially over the last few years. There is a fascinating history of the email service providers (ESPs) and that...
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Why in the (Digital) World Would We Need Another #Email Service Provider?...
"A great deal of innovation has happened in our humble and quietly thriving industry, especially over the last few years. There is a fascinating history of the email service providers (ESPs) and that...
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7 Dos For Deliverability and Avoiding Email Spam Filters | Oracle Marketing...
"How much time and money did you spend crafting that last email to promote your new product or service? I bet you checked and double-checked the content, the images and the links before you were ready...
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Healthcare Communication Trends - [INFOGRAPHIC] via @HealthLINK_DIM #HCMKTG...
Justin Hipps, MBA's insight:Healthcare professionals are pressed for time now more than ever. Time is filled with entering data into EHR systems and managing an increasing patient load. It can be hard...
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HealthLink Dimensions Connector Integrates with Concur® to Deliver Accurate...
HealthLink Dimensions today announced the integration of HealthLink Dimensions Connector with Concur® (NASDAQ: CNQR), the leading provider of spenJustin Hipps, MBA's insight:We are very excited to...
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A Glimpse of Email's Rich Content Future: #Email Carousels #DigitalMarketing
“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Watching videos, browsing product asso…...
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Keep It Simple: Five Ways to Master #Email #Deliverability via @GrahamMcEnroe
In this week's masterclass Ve’s Graham McEnroe explores five ways to master email deliverability. There is a common misconception that, barring a system blackout or freak electrical storm, all emails...
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Choosing the Right Partner for #Healthcare Event #Marketing #hcmktg
Three Questions You Need to AskJustin Hipps, MBA's insight:"Three Questions You Need to AskThe healthcare environment is dynamic, fast paced and subject to constant change. As a healthcare marketer,...
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Use Less Content in #Email Marketing Campaigns for Better #Clickthrough Rates...
"When it comes to email marketing and content, it turns out that less is more." Continue Reading: http://bit.ly/19ppcJ6Justin Hipps, MBA's insight:“Click-through rates are perhaps the truest...
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4 #Email Subject Line Tricks to Increase Your #OpenRate #Hcmktg #EmailMarketing
"How to ensure your carefully-crafted, beautifully-written email marketing piece actually gets seen." CONTINUE READING: http://bit.ly/19pqWSBJustin Hipps, MBA's insight:"With email, there’s a fine line...
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Is Video The Future of #EmailMarketing? #Hcmktg #EmailTips
"Is video the future of email marketing? Despite being a mature medium that's been around for more than three decades, the future of email (for marketers) still looks bright." CONTINUE READING:...
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AOL Glitch Wreaks #Email Havoc #EmailMarketing #Hcmktg #CanSpam
In a case of spam filtering running amok, AOL more or less shut down access for more than 1,000 commercial emailers for three days in late March. CONTINUE READING:...
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Introducing the New School Marketer's Guide to #Email #Deliverability
In today’s world, where an estimated 216.6 million Americans are email users, which represents nearly 89% of total Internet users, it’s not enough to simply hit the inbox to run a successful email...
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#Opens, #Clicks, #Conversions - Oh My! What to do to boost engagement -...
We curated some of our top Q's & A's for this post on how to boost engagement within emails. Read and get our take on what can help your email be a success.Justin Hipps, MBA's insight:"Getting...
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Why #Healthcare Organizations Need To Deal With #Data Decay Starting...
[Original Source: HealthLink Dimensions, LLC Blog - http://bit.ly/1FcdaAO]The conversation around data is deceptively simple. Using terms like big data helps corral a massive amount of information...
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Are You Ready To Get #Social at #HIMSS15? #HITsm #HealthIT #Innovation
Are your thumbs ready? One of the biggest health IT conferences of the year is almost here, and social media will be one of the go-to places to hear about the most exciting news that comes out of...
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A Smart Algorithm Looked at 16 Billion #Emails, And Here Is What It Learned...
"When you respond to an email, you mirror the sender's email style. A team of scientists from University of Southern California and Yahoo Labs used a machine learning algorithm to peer into the inboxes...
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Email Marketing Remains Most Effective Online Marketing Platform
US online marketers found email marketing to be the most cost effective option for customer retention, new customer acquisition, consumer awareness and customer conversionSee it on Scoop.it, via Email...
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Which words in #Email Subject lines drive the best response? #EmailMarketing...
What data science taught us about 211 email subject line phrases Once you click the send button, your email subject line is the most important part of your. Marketing topic(s):Email creative and...
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The Science of #Email Clicks: The Impact of Responsive Design & Inbox Testing...
► Receive a FREE daily summary of The Marketing Technology Alert ◄Justin Hipps, MBA's insight:Great insights & actionable information - CONTINUE READING:...
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How B2C and B2B #Email Deliverability Differ -...
B2B email deliverability is a rougher road than B2C, with a lot more bumps and hidden barriers. Learn a bit more.See it on Scoop.it, via Email Marketing
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14 #ContentMarketing Tools That Will Double Your Search Traffic via @NeilPatel
14 Content Marketing Tools That Will Double Your Search Traffic http://t.co/elEphtxPcg via @neilpatel Justin Hipps, MBA's insight:CONTINUE READING: http://bit.ly/1Ao6ApdSee it on Scoop.it, via Email...
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The #Truth About #Email Deliverability and Sender Score Metrics via @BranhamMktg
"An explanation of how your Sender Score is determined and how it effects your email deliverability. " http://bit.ly/1Q1aAOo Justin Hipps, MBA's insight:Great post by @BranhamMktg of PinPointe! Sender...
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